Sponsor, help me! I can’t keep up with all my affiliate programs!

So you’re a “newbie” to the wonderful world of internet marketing. You want the freedom that comes with owning a home business; you want to set your own hours; you want to “make money while you sleep.”

You have a terrific sponsor in your program, one who sends you tons of helpful hints on how to advertise your affiliate gateway website without spending a bunch of money. You’re on a very limited budget, so you join multiple traffic exchanges and manually send links to tons of link directories and maybe you even set up a free blog that has a link back to your affiliate page.

You are on the right track! And low and behold, you start to see traffic trickling in. Now you have a couple of affiliates under you, and you keep in touch to encourage them to do exactly what you’ve done: start slow, build strong, get your feet wet in internet marketing.

A couple of months down the road you haven’t made more than a couple of dollars because your affiliates also joined for free, so you ask your sponsor how to step up your business, because at this rate you will be 120 by the time you are able to retire from your 9 to 5. “Multiple streams of income” is his response, and he sends you a link to yet another affiliate program. Why didn’t I think of this myself? Twice as many prospects, twice as much income, and my road to retirement just got cut in half.

You join, you gather banners, and you head back out to where you started – back to the traffic exchanges, where you surf until you pass out to build up enough credits for 30 lucky people to see your banner; and then it’s back to the link directories where you cannot find your first link to save your life, but it’s out there somewhere and now every single person who surfs the net will be exposed to not one, but TWO of your links. And you mentally start spending the profits. Maybe I will be able to take my family to Hawaii next year….

Two more months go by. Now you have 16 affiliates in the first program and 3 in the second. But this time you don’t need your sponsor, you know what to do – you go out and find yourself a third affiliate program! First you encourage your existing affiliates to join under you (f you still have any), then its back to your old routine for traffic generation. Problem is, a whole year goes by…and you still haven’t managed to bring in an affiliate check for more than $6, and your boss wants you off the net and focusing on your day job. So those otherwise wasted hours between 2 a.m. and 5 a.m. are spent surfing and submitting links. After a couple more weeks, you’ve quit your dream of becoming a wealthy internet entrepreneur and started snatching up every hour of overtime that your boss offers you. Your spouse is so happy to get back to the EBay auctions they used to visit before you took over the home computer, and your kids can do online research again without having to go to the library.

So this is to the affiliate program sponsors out there: shame on you! You deserve to lose your affiliates if you’re just collecting downline using them. They are people, not stats! They have families, dreams and budgets; they trust you to care about all these things. You have a RESPONSIBILITY to tell them the only way to succeed is to focus on ONE site, chock full of affiliate offers that you have taken the time to investigate with your own memberships so you know they pay out. Your affiliates are slaving away at their computers, putting in 20 hour days wasting time submitting affiliate links that either end up obliterated by the tens of thousands of other affiliate links or their affiliate number is being chopped off so the potential affiliate can jump above them in line. Affiliate marketing is not just a numbers game, folks, it’s about nurturing that affiliate that answers you each and every time you send out a team broadcast email to tell you how excited he is about working with you.

EDUCATE your affiliates: they are not your competition, they are your future! Autoresponders are a wonderful thing until they are the only communication a floundering affiliate has with you. If you take the extra time, they will too, and their affiliates will succeed because they will follow your example. And who knows? You may next be answering your affiliates’ emails from a laptop on the beach in Maui while your kids are splashing around in the surf…..


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